All the fun and excitement began on a cold Wednesday morning when we got the news that my team at AlignMinds Technologies was shortlisted among hundreds of mobile app development companies in India. It was a pleasant surprise to know that we were taking part in one of India’s prestigious Hackathon events that was being hosted by Development Bank of Singapore (DBS Bank), Singapore. For those who are less aware of DBS (the way I was, two weeks back), it is one of the largest banks in South East Asia led by the CEO, Mr Piyush Gupta.
The success of your app is directly proportional to its quality. If a user’s initial experience is positive, then they’ll want to use the app again. Here are few major points that if taken care of can help your app stand out from the crowd:
Before getting into the details of app marketing strategies, we must understand the purpose of mobile app marketing & what is the relevance of implementing the best marketing practices for your application?
Marketing a mobile app is equally important as developing the app itself. According to the current statistics, there are approximately 1,200,000 apps in the iPhone app store (as of June 2014) & 1,328,758 apps in Google Play store (as of August 2014). This may give you an idea about how strong the competition is and how critical it is to market your application well! It would be difficult for users to notice your app if you are not using appropriate app marketing strategies. Here comes the importance of app marketing strategies. However, marketing a mobile app requires careful thought and planning.
Often it requires unique teams to practice the philosophy of engineering knowledge. And I’m glad to state that this is what differentiates AlignMinds.
Knowledge Engineering is conventionally associated with methodologies to build knowledge based systems or ‘Expert Systems’. However, in today’s dynamic digital world, it applies to almost all the technology systems that we build, deploy and use.
Our CEO often quotes David Weinber to define ‘Knowledge’ and I always felt that it’s a beautiful summary – “Knowledge results from a far more complex process that is social, goal-driven, contextual, and culturally-bound. We get to knowledge — especially “actionable” knowledge — by having desires and curiosity, through plotting and play, by being wrong more often than right, by talking with others and forming social bonds, by applying methods and then backing away from them, by calculation and serendipity, by rationality and intuition, by institutional processes and social roles”