Are you one among the lucky people who have spent their childhood in the 90’s? If you answer is Yes, then you have all reason to consider yourself lucky. We are part of a generation which has transformed tremendously over a period of 2 decades. The magnitude of this transformation has touched almost all aspects of our lives. One of the most crucial aspect that underwent mutation was “communication and networking”. During my childhood, there were days when we had to wait for weeks for a person’s letter to reach you from abroad. The times have changed and so did the means of communication.

Starting with the mobile phone revolution, people started getting addicted to the concept of Mobility and Social networking. Interestingly, these are two main domains that AlignMinds Technologies has expertise on. I am sure you would be remembering the legendary “Orkut” which sparked the Social networking concepts worldwide. Then came Facebook which overthrew all existing social networking platforms and service. Have you ever imagined what is the core concept of Social networking? Undoubtedly, it is the users and the user communities that the networking platform caters to. Every social networking platform has a focus group who would utilize the platform to its entirety. The success of any social networking platform lies in identifying and customizing the services to satisfy this focus group.

Now that we have discussed about social networks in general, lets dwell more into the types and peculiarity of each type of social networks Social networks can be broadly divided as Open and Closed networking platforms. As an example, lets consider Facebook since its the most successful social networking platform in the IT industry now. Facebook is an open networking platform where users from all demographics ( location, language, culture etc.) connect, communicate and contribute to each other. This openness has been one of the key reasons for the success of Facebook. On the other hand, we have the closed networking platforms which is aimed at a restricted set of users who are particularly interested in a domain of activity.

Lately, we built a social networking application called “TieIn”which is a closed community network that caters to the Sports community. The application creates an excellent platform for sports fans, teams, coaches, players and enthusiasts to create private or public communities. The app provides the ability to these users to share information inside these private or public communities. Information is shared in the form of a normal text post, video or image. This privacy and closed nature is considered to be the success mantra of TieIn application.

In fact, there is no specific thumb rule which ascertains the success of a social network. But from the experience of dealing with clients in the social networking industry, here are a few tips that may come in handy during the conceptualization and development of social networking applications:

  • Analyze well and be sure about the focus group that the social networking application is being built for!
  • Make sure that you know the real “problem” that the application is solving – It may be connecting families or people in the same field of interest!
  • Make sure the application is not “overloaded”. Be simple and straightforward in the initial launch. Ramping up may be considered once the focus group has accepted the app.
  • Figure out what is that “extra thing” that can be gifted to your focus group. This extra concept should be something that is tough or practically impossible without using the application.
  • Trust your inner self – Evaluate the application by putting yourself in the shoes of the end user and make sure you are overwhelmed!

Applications are built for a global audience and hence, nothing lesser than the best gets the chance to survive. So, its the responsibility of each team member to think out of the box and built apps that will make users fall in love…

Anand Krishnan